China Collection

Branding / Advertising


  • Branding / Advertising

This brief was to design a logo, tableware designs, and promotional items for the “China Collection” a new limited edition of tableware based on the essence of contemporary china by John Lewis. I created my design around “Koi” a type of fish associated with Japan. I created the “Koi” with various circles, a technique which I established within my development stage. My aim was to keep the design simple by having a colour scheme throughout the various elements, allowing the style to look modern and sophisticated.